Your Contact Management Blog

Kwaga Acquires Service

Kwaga adds the acclaimed automatic notification features of Boxcar to,
its service that provides users with an automatically updated address book

Paris, July 26, 2012 – Kwaga, the creator of, the online service that automatically updates the address book, announced today the purchase of, the service that centralizes push notifications on the iPhone.

Boxcar and Kwaga share the same philosophy of simplifying the daily digital lives of their users, whether at their desk or on-the-go; users benefit from an address book that is always up-to-date, while with Boxcar, they receive personalized notifications on all activity from their favorite applications, be it email, social network, monitoring applications or even to their contacts.

“We are particularly delighted to announce the purchase of the service. This acquisition will bring together two services with the same vision in mind: attention management. and will work together to help users focus on what matters, cutting out distratctions and only notifying them about what they care  about the most,” comments Philippe Laval, CEO of Kwaga.

Jonathan George, founder of Boxcar is joining Kwaga’s board as an advisor and will assist the Kwaga team in evolving its notification service.

“I am excited about this new step for Boxcar that will give its users the continued service they have asked for. I will work closely with the Kwaga team to ensure an excellent level of service and improved customer support. The joint development projects we are working on will revolutionize the way we manage our daily lives,” adds Jonathan George, founder of Boxcar.

Launched in 2009 in Kansas, provides real-time notifications to hundreds of thousands of users via their iPhones or Mac desktops, keeping them up-to-date on social network interactions and changes in their favorite applications. To date, over 2 billion notifications have been issued by Boxcar.

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Detects signatures in your incoming email and auto updates your address book or your CRM (Salesforce, HighRise, Zoho).
  • Good acquisition! Looking forward to seeing you roll out Boxcar into my current WTN service. Keep up the good work!

  • Two great services coming together!

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  • ed

    Brilliant news! Was fearing that boxcar was going to under with the recent spate of outages, look forward to see what’s coming.

  • Bailey C

    I miss Boxcar and can’t wait to see the improvements so I can put the app back on my phone. Love(d) the app…Keep up the good work!!

    • We’ll be churning away to get it back up to speed. Thanks for your loyalty to Boxcar, Bailey.

  • Congrats all – looking forward to seeing you guys collaborate.

  • I am guessing you are letting boxcar die quietly! The service has been touch and go for ages now. Come on, if you want me to sign up to then a bit more faith in your ability to run a service is required.

    • Hi Ben,

      Thank you for your concern. As a boxcar user myself (in addition to being WriteThatname’s community manager), I’ve been pleased to see quite a bit of progress on Boxcar since we’ve taken over the service, and yet I agree, it’s still frustrating to see it have outages.

      Out intention from the start was to restore Boxcar to its full capacity and then to improve it with the best that WriteThatname has to offer.

      We’ll keep you posted as things move forward and glad that Boxcar’s value is important to you.

      Best, Brad

  • Alexander Phoenix

    Thank you for helping out this service.
    I’m myself not currently using your service (not quite your audience yet) or Boxcar (not quite your audience yet, but will be in year or so if you will deliver and seriously support android version), but this move is important one and rarely seen in startup/young services scene, and ungraceful (no alternative/successor) dying of definitely useful service is always a sad matter for me and many others I’m sure.

    • Agree 100% Alexander and that’s why we’re really glad it was an ungraceful ending this time!

      Cheers, Brad

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