Kwaga adds the acclaimed automatic notification features of Boxcar to WriteThat.name,
its service that provides users with an automatically updated address book
Paris, July 26, 2012 – Kwaga, the creator of WriteThat.name, the online service that automatically updates the address book, announced today the purchase of Boxcar.io, the service that centralizes push notifications on the iPhone.
Boxcar and Kwaga share the same philosophy of simplifying the daily digital lives of their users, whether at their desk or on-the-go; WriteThat.name users benefit from an address book that is always up-to-date, while with Boxcar, they receive personalized notifications on all activity from their favorite applications, be it email, social network, monitoring applications or even to their contacts.
“We are particularly delighted to announce the purchase of the Boxcar.io service. This acquisition will bring together two services with the same vision in mind: attention management. WriteThat.name and Boxcar.io will work together to help users focus on what matters, cutting out distratctions and only notifying them about what they care about the most,” comments Philippe Laval, CEO of Kwaga.
Jonathan George, founder of Boxcar is joining Kwaga’s board as an advisor and will assist the Kwaga team in evolving its notification service.
“I am excited about this new step for Boxcar that will give its users the continued service they have asked for. I will work closely with the Kwaga team to ensure an excellent level of service and improved customer support. The joint development projects we are working on will revolutionize the way we manage our daily lives,” adds Jonathan George, founder of Boxcar.
Launched in 2009 in Kansas, Boxcar.io provides real-time notifications to hundreds of thousands of users via their iPhones or Mac desktops, keeping them up-to-date on social network interactions and changes in their favorite applications. To date, over 2 billion notifications have been issued by Boxcar.