Last week our team was very excited to have an article in lifehacker. Big tip of the hat to Whitson Gordon for reviewing WriteThatname and whipping up a fine article.
The waves the article created have made me reflect on the social media chicken or egg argument: Is community king?… or is it content? Of course Lifehacker has both and so their community came in throes the day of the article and this lead to a ton of new folks trying out our service (42% who clicked through and visited our site signed up… that’s a very fine conversion rate!).
Ever heard someone say: “attention is the currency of the 21st century economy”? I think it’s true, and it begs the question, how do we obtain this precious commodity from prospective users? The answer remains the same: Community and content, and again, the question is which comes first?… just like the chicken, I think they must come together, so for a start-up like us, we’ll continue to develop a strong core product, share it in innovative ways and exchange positively with all those that it attracts ;-)
Oh… and language geeks like us at Kwaga love sharing where words like community come from: communis in latin meant “common, shared”… breaking down into com (“with”) and munus (“exchange”). Ah, ain’t language wonderful!!!